I think people underestimate how poorly Apple have conducted themselves throughout their app store's history. The iOS developer guidelines used to officially state:
If you run to the press and trash us, it never helps.
What prompted such a bizarre official policy? Hundreds of cases of Apple unfairly, inconsistently and even stupidly rejecting apps, rejecting appeals, rejecting their own rules, stonewalling developers. All of this is apart from the platform abuse that caused their anti-trust cases.
One of Apple's diligent prudes discovered that the Kama Sutra was among the books Eucalyptus could access
The dictionary app was denied access three times due to "objectionable" words users could find in its dictionary.
our app was rejected simply because we published a news story about jailbreaking