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I think it was because they just got everyone in the company to work on it and those are the people they've got: with lots of PR people because their main business is running events.

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The people mentioned are all the people in the company. I would guess PR get mentioned as it nice to have the whole company included (for small companies like this) for team spirit and morale etc. and not because it took 3 people to advertise the endeavour.

Anyway, when the PR people are not running events, they have to do something, right?

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