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I’ve been pretty happy with Matomo (formerly Piwik), especially their non-cookie mode. But the interface is ugly, confusing, and makes finding information much more difficult than Google Analytics does.

Edit: One major thing I am unhappy with in Matomo is event tracking. GA makes it much easier (in my experience) to track conversions and events, and presents the data in a better way.

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I found the Matomo interface to be a breath of fresh air compared to Google Analytics! As a non-power user, GA was too heavy and enterprise-like. Matomo is much cleaner, simpler, and more efficient for me to work with.

I’m surprised to hear that! Are you using a different theme?

I don't think so - just the default. The light version of https://themes.matomo.org/DarkTheme#preview.

Thanks – I’ll give it a try

Hi Cenk, I have been building a tool[0] similar to Matomo, but the plan was to make the UI much simpler to use but also provide more premium functionalities (heatmaps, session recordings) for cheaper.

My idea was to focus everything on "segments". So for all the data you can quickly create user segments and instantly filter the data to see only stats for the users you want, or compare stats between segments.

There is a public dashboard that you can check, I would love some feedback if you have the time :)

[0]: https://usertrack.net/

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