EDIT: I'm retracting my statement. This is how things used to work. I don't see any changes to the policy. Yet, the app is still not getting approved. And it is not taking users to its own payment portal.

So I got no clue WTF is going on.

> In rejecting Hey's appeal, Apple notes that the developers could work within Apple's rules by allowing the app to function as a reader for standard e-mail, while also offering Hey subscriptions from its Web site. Alternatively, it says Hey can add an in-app subscription option, sharing revenue on those purchased within the app while keeping all subscription revenue earned outside of Apple's ecosystem.

1) Don't handle payments inside the app at all, do everything payment-related on the website.

2) Implement in app purchases

These are the options. "Hey" should pick one.