What would you think of a paid-but-cheap clinic with shady methods and far-from-best care practices (let's say they kill or mutilate 2% of their patients) that targets search-advertisements towards people in need of free healthcare?

Oh, and according to Tom Warren, of Winrumors, "The company was quick to trash the marketing stunt after complaints started rolling-in on the social networking site." so, they probably realize it didn't get down well with the public.