Can you imagine if Best Buy required Apple to add "Best Buy Payments" to MacOS so that Best Buy could collect a 30% fee on top of any services subscription that Apple sells to that MacBook user? All for the privilege of selling their products through the BB stores.
Apple isn't marking up a product for resale in it's retail environments. It is, in many cases, forcing its developers (who provide their valuable products to Apple for free, after paying Apple an annual fee) to completely rearrange their business models in order for Apple to collect a huge portion of their revenues, entirely on their terms.
As for your Best Buy example, Best Buy can make that demand, but Best Buy would lose more from not having Apple’s products than Apple would from not being placed on Best Buy’s shelves.
The second part there is what a lot of people seem to have difficulty accepting.
I’d be so impressed if one of you would just head over to Android and make a non-iPhone app that took the world by storm. Prove to us all that the 30% is a bad bargain, that Apple needs to change, that your software is valuable even without their store.
I guess it’s disheartening to see instead just another set of entitled complaints and dubious concern over end users, most of whom have no idea your $10 app exists and never thought about it when buying their $1000 phone.
But, it's also becoming more and more critical as phones take an increasingly central roll in our lives.
(Apple is in a frustratingly unique position compared to Walmart, Target, Best Buy, et. al., of course, in that the App Store is the way to get applications onto iPhones.)
Your Apple hardware is your Costco Membership Card. You aren’t able to buy Sam’s Club products using your Costco membership, and Costco’s under no expectation to make them available to you.
Your iPhone is not compatible with any software.
Some things are compatible and some things are not.
Edit: “Compatible” is not about the tech in this case (the binary would theoretically run) but about the terms of your agreement with the manufacturer.
If you buy a Costco fridge and with it a contract to only store Costco-sold food in it, then you have a better analogy. 80% of the world seems to prefer the AnyFood Fridge, and for some reason 20% buy the Costco with the agreement.
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Edit response: How many people do you think read the agreement they signed with Apple? How many realize Apple is increasing the price of software by ~30%?
You don't need to muddy the waters by making a ridiculous analogy that somehow equates a computer to a membership card (of all things!).
The computer is a computer. Full stop. There is a store on the computer. There should be other stores on the computer but they're not allowed because the people that make the computer are partaking in anti-competitive, anti-consumer shenanigans.