Ya but you're probably taking certain things for granted that the author is not. The author thinks Figma really is amazing because it enables what they called "loop stacking" in the article. For programmers this is no big deal, programmers work with dynamic workflows and loops all the time. So if you're a programmer then I can see why you'd think it's overhyped but for most people it really is an amazing tool because it's an improvement over what they're used to.

I'm not a designer so I don't know how good it is and I only skimmed the article but the high level concepts in the article around managing design workflows make sense, e.g.

> Figma solved this problem. Designs in Figma are not just stored in the cloud; they are edited in the cloud, too. This means that Figma users are always working on the same design. With Dropbox, this isn’t true. The files may be stored in the cloud, but the editing happens locally—imagine the difference between sharing Word files in Dropbox vs. editing in Google Docs.

It sounds like Figma reduces friction in the collaboration process by clever use of cloud based and browser coordination. It's not innovative but it's a good application of existing technology to the design space.