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I think the author is mostly suggesting you buy his book entitled ULTRALEARNING (all caps), and reading anything more into his content-driven marketing strategy is a waste of time.

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You have fallen victim to the Genetic fallacy

I don't think I have. I think that the vagaries of SEO and the goal of promoting the author's brand/book is definitely the reason this article is several screens instead of a 3 word aphorism that we all just shrug at and move along.

How is this conclusion different than saying that, say, reading anything in any magazine is a waste of time because the magazine sells advertising space?

> How is this conclusion different than saying that, say, reading anything in any magazine is a waste of time because the magazine sells advertising space?

It is different because the business model of the magazine is to create some content that people enjoy, so that they will tolerate the ads that come with it.

Here, the content itself is an ad in disguise. That is the business model of SEO, "content marketing" etc, and this is why it keeps flooding the web with mediocrity.

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