I don't think I have. I think that the vagaries of SEO and the goal of promoting the author's brand/book is definitely the reason this article is several screens instead of a 3 word aphorism that we all just shrug at and move along.
It is different because the business model of the magazine is to create some content that people enjoy, so that they will tolerate the ads that come with it.
Here, the content itself is an ad in disguise. That is the business model of SEO, "content marketing" etc, and this is why it keeps flooding the web with mediocrity.