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He’s talking about real artistry, by people. Sure machines can make things that look ‘right’ but that bread isnt gonna taste great, and the ornamental formwork won’t look right either. Their point about industrial scales vs manual artistry are spot on - very few can now afford high quality. But most of us can afford medium quality, which to me is a trade off we as a society have taken over time.

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The former Eastern Block has factory bread that tastes better than most artisanal bread in the West. Same for all other foods.

The problem is not that there is some magical loss of essence when something is made by a machine, it is that mass market products in the West prioritize looks over function: strawberries that are the size of eggs and taste like cardboard, bread that is white and puffy but mostly air and mush, milk that is pure white and tastes like chalk water.

And in our industry, UI that look amazing on video and images but reduce your productivity to that of a brain damaged chimp.

The problem isn't that things are machine made, it is that we are making the wrong things because the wrong things look better in ads.

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