I hate colds, so I might do that, but it would hardly be a best seller.
Couldn't the same be said for the common flu? Most people shrug off influenza, but they develop a new vaccine for that something like twice a year (the efficacy of which isn't great.. https://en.wikipedia.org/wiki/Influenza_vaccine#Effectivenes...)
Pretty sure the same could be said of C19, depending on how you define "most". However, cursory googling shows that there are _1 billion_ cases of common cold in the US alone every year (lots of people have it more than once), so it'd still seem like it'd be worthwhile if it were doable. Common cold accounts for 40% of all time lost from jobs and 30% of lost school time.
I might do that myself, but I’m not sure it would sell well enough to fund the costs of developing the vaccine.