Quick Wins have never helped anyone in the long run but they fool you into thinking you can go on with it forever.
When the entire debacle started I was suddenly an optimist on:
- Mobile vs Web debate forcing gate keepers on giving equally competent choices for users & makers alike.
- Apple relooking and rethinking their 70-30% strategy
- Small & Indie Developers openly talking about the problems being at the mercy of Apple and Google's stores.