Hacker News Reader

I sort of agree with the first part but I fail to see how this translates into "great time to buy outdoor apparel ads" when the market leaders are forced to cut spending.

View on HN

It's cheaper to get clicks because there's less competition for the keyword. True for a lot of categories right now.

But are those clicks worth as much if spending is down ?

Probably more room for the smaller players to get their ads seen. Idk if pricing or visibility is realistically affected by market saturation though.

Reply on news.ycombinator.com