> Especially in this case where iirc the company founders bought up land for one of the biggest national parks in South America, I can believe it’s sincere.

Bill gates has been doing work with his foundation since the 90's. Founders personal passion projects are irrelevant. By your logic founder hates muslims by supporting Chinese regime making his company's stuff there.

They need to show what personal sacrifice they are making or this is purely a marketing move.