The A12 will pull around 4w on a single-core workload to come close to 9900K in performance. That's a good number, but it's not unheard of. The 4800HS is also a 4w per core CPU, and also comes close to the 9900K in performance.
The problem is increasing single-core performance becomes non-linear. It's not just a few more watts to bump from 3ghz to 4ghz. It's a lot of watts.
Simply having 4 big cores on an A12 would push it into 10w actively cooled territory as well, same as the i5 in a macbook air (a CPU that's also 10w). Add a few watts to bump the single core performance while you're at it and suddenly it's a 20w chip. Make it 8-cores to compete with the current macbook pro CPUs and suddenly it's a 40w chip.