I 100% agree and talked about this a lot in j school. Would love to see some type of society body emerge with a coalition of Pulitzer Prize winners (the only real framework that possibly stands to live past the inevitable calls about its legitimacy from the News Corp -owned bodies of media, honestly) and ideally backed by the biggest news media companies in the world. I would love to see a further membership based element where members of the public and journalists could critique reportage and possible ethical lapses all publicly, adhering to principles set by the society itself.

Honestly I think it's time journalists take back some of the responsibility and importance of their roles that's been stripped by colleague and company malpractice (and the side effects of a business model twisted inside out in rapid succession), as many DO recognize their importance. But like politics any real "talk" of media quickly devolves into sports-like tribalism and never gets beyond hating the 'players' not the game itself.