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zpeti

That little rumour about Apple buying DuckDuckGo seem to make more and more sense by the day.

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DDG is also front and center in the Big Sur new features for safari page.

https://www.apple.com/macos/big-sur-preview/

If you lookup street addresses within DDG it now returns a result with AppleMaps.

I don't mind this but I hope they've partnered with Apple and not sold out.

I've had that for what I though was 2 years, so I looked it up and it appears they partnered with Apple back in Jan 2019.

https://www.theverge.com/2019/1/15/18183653/duckduckgo-apple...

Nonsense that Apple would buy DuckDuckGo. DGG is just a wrapper around Bing Search. Therefore Apple could recreate DGG from scratch in a month.

The value in DDG is the userbase and brand.

Apple is orders of magnitude bigger on both accounts.

Not saying there isn't value in Apple brand, or that it's bigger, just that DDG's value is in it's brand.

LOL, and what about the Apple brand ?

Not saying there isn't value in Apple brand, just that DDG's value is in it's brand.

I'm not convinced of that. Apple is in a position to invent a search engine, make it real pretty (if not as powerful), and slap it as the default on iOS Safari. Throw in some claims that "it's the most private" so the apple fan base eats it up, and I think apple would take a significant chunk of iOS searches overnight.

It seems like an obvious win, but Apple are terrible when it comes to building web services. They don’t have the capability to pull this off in-house and they don’t seem willing to bring in leadership from their competitors to improve on that front. An acquihire or partnership seems to be the only way Apple could get this done successfully.

I'd love if DDG offered email, but they were just a front-end for your iCloud.com email. My Gmail usage would drop a ton.

I do have a iCloud email address, but on a desktop I have to leave the browser and open up an email client. I only open email clients while at work cause I have to.

You do realize that you can read e-mail from the browser if you log into icloud.com?

Yeah, but if there was a link within DDG search that took me to a branded DDG email service that would be great. It would just be a cool DDG email front end design, but using iCloud or another 3rd party they partner with. I don't think DDG wants to create their own email service, so this was a thought and Apple/DDG's marketing are similar.

If that happens, it's safe to assume that Apple will simply try to replicate Google's business model. iAds may have been a failure, but I would imagine digital ad market is simply too lucrative for Apple to leave to Google and Facebook (and Bing and Yahoo/Verizon) alone.

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