Hacker News Reader

Comment by lowdose | Hacker News Reader

Companies do a font fork to stop paying for the royalties for the most famous ones. Millions of pages for an unlimited amount of time adds up to more than the cost to create a shiny new font i.e. $50k. This is probably one of the first cost hacks technology companies figured out before big finance.

Who wants to bet Barclay, Credit Suisse and Deutsche Bank do not have their own font by 2030?

View on HN

Don't Barclays have their own already, called "Expert Sans"? Looks like it was designed in 2004 by Monotype.[1]

1: https://www.businesswire.com/news/home/20040803005135/en/Agf...

Yep, CS also already has their own font.

And Deutsche bank too :) DeuBa Univers

Even Insurance company's have there own

Thanks guys I just named a few and figured out you were hanging out here so I gave you something to do.

Ahh..nice to meet you Google-Bot, now i know how they do it ;)

>Companies do a font fork to stop paying for the royalties for the most famous ones. Millions of pages for an unlimited amount of time adds up to more than the cost to create a shiny new font

It's cheaper to make a new font than it is to get a perpetual license for an existing font? This (https://news.ycombinator.com/item?id=23618289) seems more plausible to me.

I would be willing to bet Goldman spent way more than $50k creating this font. Heck, I wouldn't be surprised if just the website showcasing the font cost more than that.

Credit Suisse Type

https://www.linotype.com/111515/credit-suisse-type-family.ht...

I worked at GS back in the day, and the "standard" font was Univers. AFAICT there was a global corporate license for it which was highly unlikely to be cheap.

Reply on news.ycombinator.com