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> Snapchat is heavily focused on private (one person, small private group)

Private secondary Instagram accounts (finstas) for smaller circles and Instagram's "share only to 'close friends'" features are taking a lot of that Snapchat market over.

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I still don't see Instagram used as a replacement for text messaging like Snapchat is for many people (again, just my experience in the college-age demographic). Snapchat themselves don't seem to want to be a messaging app though, probably because the path to ad revenue and real profitability is in an algorithmic feed.

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