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> Why is that hard to believe?

Because they haven't given us any of these details that you're imagining. Will there still be an approval process? Will Facebook give up any control? Will this be just like "keys only" distribution, a return of the Concepts/Early Access channel, or something like the old Oculus Share? So...I'll believe it when I see it.

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Recently, I ran across this purportedly leaked strategy letter on VR/AR at FB.

https://www.scribd.com/document/399594551/2015-06-22-MARK-S-...

From that, it seems odd they'd be willing to give up control. So like you, I'll believe it when I see it.

In the linked blog post, they say that apps will be still subject to their policies (same as when you want your app in the iOS app store or Android Play Store), but that you'll have a direct link to distribute.

The direct link mention is encouraging, I hope they do something interesting with the opportunity

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