I love this and yet it brings up a conundrum for me: explorative learning seems to be more effective, and yet people seem to want prescriptive learning.

I see a lot of people, myself included, clicking on the "how to" links, even though they almost never help me. I've seen this struggle with self-help books even more so.

Any suggestions on how to make explorative learning more sexy in marketing? Oh no, I just asked for a prescription! Perhaps I should just explore and figure out what works for me lol.

Again, I find when I explore and play with different solutions, I learn MUCH faster and more appropriately.

Anyway, grateful to have read this tonight to remind myself to stop reading so much stuff. Reminds me of reading a book by David Deida, I think The Way of the Superior Man, and in one chapter he said that we have all the answers we need within ourselves and then I paused and asked myself, "So why am I reading this book again?"

Thank you for this spark tonight :-)