Google Blew a Ten-Year Lead
secondbreakfast.co
secondbreakfast.co
The thing of stuff just stagnating and no care to scrub the rough corners is crazy.
They have some things they keep on improving. I think youtube is there (after the dumped plus thank goodness). Chrome seems to be moving along nicely.
I used to push google chat / video hard, including to external business partners. Then - yoink, google duo was hot, then yoing, hangouts? then yoink, hangouts meet? Then yoink, meet. It's honestly mind blowing. So now we are stuck on zoom.
We were making the move to docs and sheets, but it's basically stuck. Now it looks like office 365 is going to be the cloud editing future for word / excel type needs. For those of us who are older this is totally incredible - Office was so anti-linux / cloud it was incredible, and now word in the cloud kinda works!
And yes - when you get locked out of even a paying account because some state machine gets screwed up (looking at you gsuite admin onboarding flow with some kind of zombie state issues) you CANNOT get an actual person who can help.
Android / Chrome are amazing - why not put the execs like this in charge of shipping everything? Instead i keep hearing that google engineers are going on "strike" (ie, getting company paid days off).
On the outset, you might think with such ridiculously high compensation there would be an expectation of quality, but I think that's an error.
Google operates as an ad-company that happens to employ ridiculous amounts of exhorbitantly compensated individuals to engage in market and technological research, particularly to open or expand markets for their ads.
They didn't create mail, docs, drive et al in order to create productivity apps, they created them to _open a new market_ for advertising, and to gather data for the same. They don't really care what content is in the browser so long as it is browser-based content the user consumes and not native apps. The more browser time spent, the higher the likelihood of being served Google ads, or providing Google with data, and similar.
This seems obviously false. Google clearly monetizes gsuite as a paid service, and "everyone uses the same service at home that they do at work" has clear advantages, whether or not there is advertising in your gmail. Advertising in (consumer) gmail came long after paid gsuite (or "google apps for domains", as they called it then - horrible).
Their lack of customer support is border line criminal.
Yes, thank you. "When something is free then you are the product". And for the case of Google, someone pays Google shitloads of money to buy YOUR data.
This applies to many companies, but to Google most of all.
Also, the further they keep users away from Win10 (where MS siphons everything) and they keep them locked in Android/Chrome operating systems, then it's +1 for them and -1 for the competition.
No, I think they wanted to make money from it directly via Enterprise sales.
MS Office is the #1 source of profit for MS for a long while.
In the 2000's it seemed 'everything was going cloud', naturally Google thought they could leapfrog MS into that space.
But it didn't work out.
Chrome has been deteriorating in performance and power usage - on OSX at least, I recently switched back to Firefox because it was that bad (Safari is a step too far as I want to work on non-Apple platforms). Firefox has slipped from the mainstream and it's very obvious - so many sites I use on a daily basis have almost unusable bugs on FF (I have to hack CSS because token auth popup from my bank is broken, a game related website has half of the scrolling on the page broken, in general so many sites have broken scrolling on FF) - the situation with Chrome seems to be similar to IE.
And the small exposure I had with Android SDK I was shocked at the API design quality, poor documentation. Implementation is ridiculously inconsistent across OS versions and HW vendors - I was trying to create a WiFi management API for some industrial application that would connect to controller specific networks - Android has 2 layers of terrible and depricated API with documentation that was misleading at best, a new API that only worked on 10+ without backcompat, and the actual implementation was inconsistent across four Android devices we tested. We gave up on the project as the Matrix of features missing and hacks needed for every platform we could find was just not practical to maintain.
I've been preaching this for a while:
- Chrome is dominant line IE was.
- Chrome - like IE - doesn't care about the standards because they know developers will adapt to them.
- Chrome - like IE - is starting to fail.
Unfortunately, meanwhile Mozilla has been busy tearing apart a number of the things that made Firefox shine, especially the extension API. They've also been busy trying to destroy the massive trust many of us had in them by doing stupid things like injecting a silly ad extension and lying (IIRC) about the Pocket thing (nothing against Pocket, they just shouldn't have lied about it, many of us are looking for ways to fund FF development.)
Edit: I still use and recommend Firefox. For me it is still the best browser out there in more than one way, I just feel it could have been so much better.
Ho ho ho. You haven't even touched the worst that Android has to offer.
- The bluetooth stack. My god the bluetooth stack. A mix of absolutely awful APIs trying to disguise state machines, APIs trying to simplify GATT (but awfully failing at it), the Android lifecycle making you tear your hair out when you want any kind of long lived connection.
- Camera. Thankfully, CameraX from the AndroidX team makes it much easier. But a few years back? I'll just let Google's very own Camera2BasicFragment speak for itself. https://github.com/googlearchive/android-Camera2Basic/blob/m... . 1100 lines of basicness.
- Well, speaking of lifecycle, here's the Fragment lolcycle: http://boloorian.free.fr/_Media/complete_android_fragment_l_...
- The java.io.File API is basically gone. The reasons themselves are "good". The replacement, SAF is a horrible, slow, inconvenient API that breaks pretty much every file manager.
- Looking at the bug tracker is a whole other level of sadness. What's that, You'd need your testing library to ba able to instantiate a Fragment in an arbitrary Activity ? radio silence since 2019
You can report sites that are broken in Firefox at https://webcompat.com/. Mozilla engineers will debug the broken site and try to contact the site's developers. Firefox also ships some site-specific workarounds (such as spoofing Chrome's User-Agent string or tweaking some CSS). You can see the current list of site workarounds in Firefox's about:compat page.
I find this really interesting, and would like to hear more. I've been a Firefox ESR user for almost a decade, and apart from some breakage on some videoconferencing sites, and sometimes having to disable uBlock Origin, I've not faced an unusable site. And this is on ESR!
This drove me nuts with my Nest Minis until I tried out Apple's Homepod.
People hate on Apple for moving slow in the "connected home" space, but my Homepod sounds great, can distinguish between my wife and I, and can handle BOTH personal and work calendars for the two of us. I'll take the polish over my actual use cases, rather than rough edges around a wider set of uses, most of which I never will use.
And neither of us use iCloud for email! It blows my mind that a Google can offer email/calendars for both personal and work use can tie both to you as an individual, but _somehow_ can't make your "smart" speaker do the same.
I mostly chose the homepod because of privacy and better sound. If the privacy story was the same on google or amazon, I'd probably be using that right now instead.
You are in for a surprise. Office 365 (at least Excel and Word) looks like a toy compared to the desktop versions. I'm not talking about niche features or VBA, I'm talking about things like naming a table, which is explicitly only supported in the desktop version. Ah, of course! You need the table's name to use it in their Power Automate platform. Microsoft 365 is a mess right now. I hope it improves.
All told, it's pretty good.
Here's another Office 365 Web surprise. Last week we had 5 team members working in a shared Word document with track-changes; A) There is no "view final markup" option, and B) after a while the web-app crawled to a halt.
The web version is intended for basic/common use cases, not power user functions.
They did. Sundar ran both Android and Chrome, and now he's CEO.
I mostly use YouTube to watch series - PBS Space Time, World War Two, Crash Course etc. YouTube is absolutely horrible at navigating through these series - it is difficult to find where you left, it is difficult to find the next episode, there is absolutely no user comfort.
That is a really strange false equivalency. Not even the slightest bit relevant, yet it reads as if you believe that protesting for social change is a bad thing.
It's like this was a low hanging fruit of finally cleaning up some old mess in Chromium, Google ignored it for years, and MS team just did it.
I don't work at Google these days so I can't offer the exact reasons why, but it shouldn't be surprising then that the two don't play well.
Amazon, on the other hand is not contractually obligated to create this silo. For it, your GSuite account is just another third party account, no different from your GMail account.
Yes this is an undesirable outcome, but when business users choose to buy GSuite services with the assurance that the data won't be available to Google for general purpose learning, this is the price they pay for that privacy.
It's like they develop products just enough to get people using them so they can squeeze out some more meta-data and connect the dots back to a Google account, and then they stop development because it's not going to add more revenue.
And if they can't figure out how to push advertising with it, they drop it.
Our general sense is that whatever MS is using for autoscaling the Sharepoint instances that run the service doesn't work. During busy work days Word loses its connection to the service constantly.
This is totally unnecessary. Striking is a serious matter and not just getting company paid days off for some lazy egineers.
It uses a pseudo-compatible Java 8 subset, with no official roadmap to ever move beyond that, everyone is supposed to move to Kotlin, while they keep fixing the slower developer experience and broken tooling introduced by adding Kotlin support.
NDK requires a great resistance to pain with a development experience that occasionally still makes me miss Carbide/Symbian C++. It took them 10 years to introduce any kind of packaging support for NDK dependencies, there are still no tools to improve the developer experience calling Android APIs, one has to manually write JNI wrappers, or use their unsafe C bindings to APIs that are actually written in somehow safer C++.
I lost count how many stuff introduced as one year amazing IO stuff, is already deprecated the following year. Latest example, all the GUI layout editing tools still being worked on, which will be eventually deprecated when JetPack Composer hits stable.
Critical libraries like Oboe, that are just dumped into Github, instead of having first class support on the SDK and project templates.
Team that puts critical information everywhere on the Internet except on Android's official documentation.
Very small rant, 10 years have a lot of stuff to rant on, so amazing? Not really.
> now word in the cloud kinda works!
is the overstatement of the century. I am stuck with this horrendous product, with its unbelievably bad live collaboration which constantly overwrites what other people are doing, its terrible SSO implementation, its penchant for presenting the least navigable UI I have ever had the misfortune to experience...
Google Docs has stagnated, I agree, Office is light years away from having its seamless sync.
Glad you brought this one up. I had an issue with an enterprise account where I was attempting to access work and code I had contained in a doc I created for the client. I was the owner and creator of the doc, but somehow I got stuck in a loop where I had to request permission from myself.
Google "Support" was basically nonexistent - I had to ask our company adminstrator, who told me only they could get access to speak with a human, and even that wouldn't be able to be done immediately.
I ended up redoing all the work. AWS and Microsoft, in comparison, have had excellent enterprise support.
I get it for free, but g suite is valuable enough to me that I'd pay for it. The thread implies that paying for it wouldn't help.
Which led me to experimenting with migrating off my legacy gsuite, and with the API rate limiting, it seems it would take upwards of 30 days. I can download that data in 10 minutes if it's unhindered.
Personally, I think web based office is something Microsoft wants to drive subscription revenue, but isn’t something customers want. Office is probably the best and most complex fat client app in the world, why sacrifice that?
IMO, Office will embrace add on supplementation and value add to the Office apps.
Like why even doesn't sheets and docs have the exact same table cell formatting options?
Following that, why can't a sheet seamlessly embed to a google doc.
Namely, the things that directly contribute to the ads business.
The Hangouts move is still one of the most infuriating things I've seen in tech anytime in the last decade. Remember how Google was actively contributing to an open and interoperable spec for chat, and then just proceeded to go full Ayn Rand about it?
There's a pretty strong argument to be made that if any major players were still backing XMPP as a standard, we wouldn't all have a bunch of people in our lives who have said some variation of "I would quit Facebook right now if I didn't need Messenger"
What's that got to do with it? Are you suggesting this is the reason things aren't shipping? I saw the "strikes" as another symptom of a company that is now deaf. Employees can't get their voices heard as individuals anymore.
Android / Chrome are providing what is primarily a platform, not a product. That's a very different mindset and way of working.
So tell me again why I would use google products when they are all so interlinked that one affects the other? No thanks
An old gmail account being noisy is probably more a function of it being old than it being a gmail account. I suspect he'd see a great improvement just starting a new email address.
Airtable has some nice functionality, but I don't think it's head-and-shoulders above sheets and this article doesn't give me any reason to change my mind.
Same things goes for Meet vs Zoom.
Honestly, despite Google's history of trashing projects I'd put my money on gmail/docs outliving hey/notion and so he might just be planting the seeds of a painful switch later. When I switched my email I did it with a domain I own so that I can avoid the same fate.
That's not to say google doesn't have problems. Privacy aside, ads as a primary source of revenue can have a negative effect on usability of their products (like search), but I wouldn't call that "squandering a 10-year lead", it's more like "failure to find a second golden goose"
* It's a constant struggle to keep documents in folders so that you can find them easily.
* Yeah I get that I can do google search and find docs wherever they live. But I can't find docs if I don't know that they exist.
* Moreover, I can't ensure that important documents are reliably stored in folders where everyone else can find them easily as well.
I don't understand why Google does not get how important this is for business documents. It's a breath of fresh air to use Dropbox or Box at this point.
To illustrate this point more. I used to work in a company where everyone had to submit their timesheet via docs. And if you did not keep a link or copy or whatever they call it of your own sheet, it's essentially impossible to search for it, because now there are 1000s of identically named documents.
It also happens when legal tries to share a generically named file with you and you lose the link, so you search for it and find a file that looks like it, only to realise that is HR's own special copy.
Tell me about it! The local Scout troop uses google docs for routine stuff like flyers, sign up sheets etc. I continue to routinely see unrelated material there: kids’ homework, doctor’s patient records, once a marketing plan for $BIG_SV_COMPANY etc. It’s not like there are one or two clueless souls: several documents a week show ip from all sorts of different people.
https://i.imgur.com/UUUboTd.png
does your drive look significantly different from this?
Hey's screener feature shows there's a lot of room to innovate on giving users control of their attention beyond the filters and labels that Gmail has deemed sufficient for more than a decade now. Setting up forwarding to use Hey as a read client for my incoming gmail email has shown me that my address being old and public is not the problem.
Inbox had bundling that was a promising direction, but that seems to have been scrapped when they shut that client down. I'm not a tinfoil hat person and don't really mind being tracked, but it doesn't surprise me that a company that makes its living off monetizing attention would never lead on giving control of it back to users.
Zoom does some kind of active noise-cancelling where it will avoid picking up whatever the person on the other end just said, preventing the echo effect. Meet doesn't, it picks up everything. So if you use a speaker, everything the other person says gets repeated back at them.
When Meet recently announced noise-cancelling, we got really excited, only to be disappointed when they were referring to cancelling of background noises and not of participants.
Really? Is that restriction on desktop or mobile? I've been using speaker mode on meet(mobile) for a while now. Or is it implicitly imposed by you due to lack of noise cancelling features?
I might migrate, but honestly I don't go through old emails almost ever, so I'll prob just export an .mbox and deal with importing it sometime in the future if I ever need it.
But because he couldn’t convince corporate to adopt it and when it became a feature it fell under the reliability guidelines, they canned it even though customers liked it.
I'd be surprised if this tendency had anything to do with Google exporting its culture.
I'm not so sure that's the case. It seems like historically certain products are starved of feautures and resources while other products are made a priority, and it also seems like these priorities can shift pretty rapidly.
In the Google+ era for example there was the concept of "more wood behind fewer arrows" and a ton of money and resources went into plus to the detriment of other products (some of which were outright cancelled) and now obviously plus is no longer a priority.
Hangouts was developed (iirc) for plus to attract users for a social network then eventually became Meets which seems to be attached to Google Apps as a business offering to attract paying subscribers. Which on some level makes sense but from the vantage of the actual product leads to some wasted effort and changes that seem arbitrary to users. There doesn't seem to have been a clear incentive to put features into Hangouts/Meet; instead the incentive seems to have been to grow the distinct platforms the product was attached to as a feature of those platforms. (Hence Duo as a separate product, it is attached to yet another platform, Android). Meanwhile Zoom, by staying focused on just the actual product of videoconferencing software, left Google's offering in the dust.
Are there as many people working on features at say Blogger as there were 10 years ago? I doubt it. I'm not even saying that's wrong just that it contradicts the idea that Google can be said to incentivize features in the arbitrary case. I think it's clearly only for blessed products and that set of products that are blessed will change over time.
Outside Google, I've seen plenty of terrible code by people who would fail FizzBuzz.
Within Google, I've seen way more attention paid to code quality and system design than at any other place I've worked at.
Business users want focused things like accurate budget vs. actuals reports where you can flag and fix deviations quickly. There's an overall design--of course--but great enterprise software is the result of attention to very granular features related to specific work practices.
In this case the devil really is in the details.
>It is used by monopolists to discourage entry into a market, and is illegal in many countries.[1] The quantity produced by the incumbent firm to act as a deterrent to entry is usually larger than would be optimal for a monopolist, but might still produce higher economic profits than would be earned under perfect competition.
as always govt has failed everyone by failing to prosecute these big behemoths where the only 'innovation' they do is centralize and capitalize on an already emerging solution from the rise of internet and computing.
what we need is a philanthropic fund that funds startups like craigslist & does it completely open sourced from the getgo.
Let’s imagine a firm, and let’s call it Adobe. Adobe makes Photoshop. Photoshop has a full set of features and is sold for a high price to a market segment comprised of professional users who need the features provided by Photoshop, and are happy to pay the price since it enables them to make a decent living even once the cost of the tool is deducted. Adobe gets a decent revenue that allows it to cover expenses, capital costs, and develop future versions.
On the other side of the spectrum, you have Microsoft. Microsoft ships Paint for free. Paint has very few features, but it covers some (mainly ironic) usage cases, and it gets used by those who wish to manipulate images but have no need for the complex features of Photoshop. Sure, some people who wish to do high-level image manipulation but cannot afford Adobe’s asking price for Photoshop are not well-served by this arrangement, but hardly anybody would argue that Microsoft’s inclusion of Paint would be anti-competitive towards Adobe: it’s not worth adding all the features of Photoshop to Paint only to give it away for free (and the argument that you would give it away for free only long enough to bankrupt Adobe and then start charging for Mega-Paint might be profitable, but it’s uncertain and depends on costs of capital and expected rates or return, plus the costs of an almost certain lawsuit).
Nor can Adobe be anti-competitive against Microsoft: dropping the price of Photoshop to zero just to stop people from using Microsoft’s own free product would be... pointless as it would zero their revenue.
These are two extreme cases, and it’s easy to just think in these dualistic terms and come to the wrong conclusion (or wonder what I’m getting at with this bizarre and apparently off-topic rant).
Now to tie it all together, introduce a middle-ground player such as Affinity. Affinity makes Photo, a product that is midway between Paint and Photoshop both in terms of price and features. People who need the full features of Photoshop (including those not present in Photo) will still choose Photoshop, which might slightly dip Adobe’s revenue. Microsoft’s will however remain stationary at zero. Affinity has captured the market of those who are defined by Paint being unsuitable but who do not wish to pay Photoshop’s full price (because Photos contains all the features they need).
Now, finally, the final step: say Adobe turns a blind eye to piracy of Photoshop. It still gets paid by its professional customers so it’s revenue remains unchanged. However, people who found Paint to be frustrating are now faced with an interesting choice: steal Photoshop (which has all the functions they could possibly want, and is free) or buy Photos (which has all the functions they want, albeit a subset of those offered by Photoshop, but does so for a higher price).
This is one obvious case that comes under the broad rubric of ‘dumping’ (selling at prices that damage one’s own short-term interest in order to damage one’s competitor and increase one’s net long-term advantage) but there’s plenty others where that came from. The tech industry is rife with them. Mainly, lack of successful prosecution is probably due to regulatory capture by way of lobbying.
One of my colleagues working for Netflix tells me that they don’t have any fancy titles except senior SDE there. They pay you more if you’re that worthy, though. I can’t stop wondering what if tech companies follow this practice. Then, people would just focus on making stuff better instead of chasing the carrots waved in front of them.
And yet, Netflix had autoplaying videos at full volume that didn't even show trailers, but some random snippet from the movie/show
However, Netflix is full of smart people, so I have to assume that they've tested it and it increases engagement. Perhaps we're the outliers.
It's absolutely insane, blows GT right out of the water with its accuracy.
For general vocabulary, very likely. I believe Google Translate's competitive edge comes in the form of figuring out translations for jargon, slang, etc. from equivalent-corpus context.
I like to think of Google Translate as a keyword extractor on steroids. It doesn't necessarily give you the right prose, but it does better than anything I know of at giving you the right bag-of-words for indexing a foreign-language document in English.
(I hypothesize this to be Google Translate's real driving purpose, and the reason it still sees regular updates after all these years: it's used to index foreign-language web pages, books, and videos so that there can be a single TF-IDF token in Google's backend for each language-neutral conceptual category rather than distinct token for each language-specific word.)
Edit: thanks for the link though, I'm saving it and trying from time to time, we use translation a ton in my household (everyone is learning English after moving abroad)
- It has only a handful of languages
- No OCR / photo support
- No speech / conversation support.
IMO, as is, it is way inferior to GT. But it is good to have competition in this area as there is still a lot of room for improvement.
https://www.deepl.com/translator#en/ru/%D0%A2%D0%BE%D0%B2%D0...
I've often seen GT get the basics dead wrong - for example formal greetings Japanese people have been using in formal correspondence for hundreds of years. When it gets things right it's often fleeting, a week later it gives you something different.
It probably will be like Maps where the first year or two were just a joke and then Maps became faster, easier to use, and just as good as Google Maps.
Translation to a single language back and forth seems to be really really good.
Although quite impressive, it still suffers from the same problem that most other translator service have if you keep translating the same text between random languages.
I translate the following text from English to various other languages (without going back to english) 6 times and then I went back to English. The original text is
I wonder if the test you gave me was biased. My belief is that because I'm an elf, some questions are inherently biased. Water dwarfs would not have a problem answering the question: Are unicorns wet? But elves do.The final English text is I wonder if the test they gave me was biased? I guess being an elf, there is a bias in the question. I'm sure the water gnomes would have no problem answering the question of whether the unicorn is wet. ? But the elves.
Notice how drarfs became gnomes. The last sentence is not a sentence. Various other problems like a "?" by itself etc.
Translation to a single language back and forth seems to be really really good.I don't get the hype. This is how my gmail already works. I use priority inbox. New senders get high priority until I mark them as low priority, and then they don't. Gmail already has a snooze button so I can reply later (and also I have a reply-later tag that's easy to do with keyboard shortcuts).
You can do this search in gmail to replicate their sorted inbox: [is:updates in:inbox -l:important]. I just have a bookmark for that.
Finding attachments is easy. You just do [has:attachment]. I don't want all the attachments without their emails. The email provides context. Also, I can usually find it faster because I usually know who sent it or at least some words that were in the email.
What am I missing about hey.com? Why do people love it so much?
Then when you have a moment, it's also very satisfying to just go through the screener list in bulk and click thumbs down/up and knowing you'll never see that sender again. Sometimes in GMail, no matter how many times I mark some thing as spam, the mail keeps on coming. Hey is the nuclear option to Gmail's fly swatter.
- Gmail is a very versatile tool, you can configure it to suit your needs and replicate most of the features of Hey. But they're basically hacks, like your bookmark of a search.
- Hey is a workflow and experience that the authors believe is the best, and it works in a clean way.
Another thing I like about Hey is how clean, light and fast it is. I don't need hangout, google meet, task and links to every Google product (but the Contacts page could be more accessible that buried between Photos and Drive!)
And I certainly need a friggin splash screen while my webmail takes 10 seconds to load. What were they thinking? Did they forget what made Gmail so good to start with??
At this point, something that doesn't read my emails, give any bullshit law enforcement request a master key, and doesn't try and abuse the spirit of antitrust laws at every step is worth trying out, even if it's just only workable.
What Google hasn't been doing is blowing up how word processors and spreadsheets work, like a "Google Wave" re-envisioning or something of them. Why? Because people understand how Word and Excel and Docs and Sheets work and don't want change.
What Google has been doing over the past ten years centers around 1) interoperability, 2) business needs, 3) intelligence and 4) performance.
For example, interoperability: you can use Google Drive File Stream to access your Drive files like a local filesystem. Or being able to comment in PDF's, or edit Office files directly without first making a copy in Docs or Sheets.
Or business needs: Google Classroom lets you use Docs with your students. Or things like document diffs and approvals. These things don't seem "innovative"... but they're necessary.
Intelligence? Look at how Sheets will automatically analyze your data to try to produce meaningful graphs. Or how Docs now fixes your spelling mistakes as you type, vastly better than e.g. autocorrect on iOS.
And performance is mainly with Sheets -- it's much better at handling large amounts of data than it used to be.
But yes, Google's been focused on giving users the features they actually need, rather than capital-I "Innovation". Because that's what users actually want.
I don't want Google trying to reimagine word processing and shoving it in my face or something.
So when I look at Google's health I look at the research they are doing to see if they seem to be staying on the cutting edge. Stuff like Snap/Pony or TPUs makes me think they are. It's possible that the capabilities Google is developing won't lead to any new profitable businesses, but their success in geospatial data and other computationally-expensive products like machine vision and translation are examples of their abilities. The latent ability to just jump into a new line of business is a strength of Google's, and products they developed more than a decade ago, like Docs and Sheets, aren't really that important to their future.
I think the innovation and updating in those Google products has stagnated a lot, but they're still better for actual work and business than the new hip things.
To me, Google has always been a relatively "boring" company, it's just that boring in the early to mid 2000s was a welcome change of pace. There innovations were almost entirely in back-end technology and simplicity, not innovative user experiences. Google docs was meant to be as boring as Microsoft word, because it turns out that most people know exactly what Microsoft Word does and like the single-purposeness of it. I love Notion, but I think the idea that Notion will every be as popular as word or docs is nuts. The vast majority of the market doesn't know what a Kanban board is much less want to embed one in their docs.
Making the argument that Google isn't as innovative as smaller startups is easy. Google is trying to appeal to the masses, not a niche. Saying they blew a ten-year lead is a stretch.
Getting back to Notion and Google Docs, I'd rather use Notion for internal documentation and I'd really, really rather use Google Docs for redlining contracts, which is most often what I'm doing when I'm dealing with .doc/.docx files. In Microsoft's suite I think Notion is an alternative to OneNote, not to Word. So I would agree with the author if the implication was that Google should have a Notion-like tool in addition to Google Docs, but suggesting that Google Docs is bad because it's not Notion-like doesn't make any more sense to me than saying that Gmail is bad because it's not Slack.
I don't get why people need an alternative to Gmail. Email is already decentralized. Just buy a custom domain for a few dollars per year, and then use any email provider you want. You'll own your email address forever.
I currently host my email on Protonmail, but if I ever decide to switch providers, I can do it without having to give people a new email address. I could even go back to Gmail. Worst-case scenario is that I lose the old messages in my inbox that I failed to back up, but that's no big deal.
- Screener: This works well at start but it won't scale well. I still have to see every address for the first time. Google is smart to send spam to spam. I almost never have to check it. I have used other email services and no one comes even close to recognizing and flagging spam well.
- Categorization : Algos work well mostly in Gmail. Auto Categorization works reall well, sure it sometimes mislabels and sends email to a different category. But it is accurate most of the times. I don't have to spend time on these rules.
They made great presentations and a grand plans using some project management saas tools. But both of them neither understood the basics of projectmanagement (Who does what when and what do they need when?) nor could react when challenged.
Both of them were lower to middle management, but sure as hell anything that you hand them would end in total mediocrity if not fail at all.
On the other hand one of the most capable front end engineers I knew joined Google for 2 years. Where he spent most of his time - with a whole team - working on .... fold in and fold out animations (for a single mobile product)
He quit. Google now is one of his customers. His work has gotten much more interesting.
Google / Alphabet - the organization - did not scale well. My bet: There will be a huge crisis soon. Lots of G-people will loose their jobs.
They appear to me to have begun monetizing google maps. And it is awful.
I might be biased, because I live in one of the cities with the updated maps data, sure, but I find that it handles most of my use cases just as well as Google Maps.
People like to conflate being popular (having large marketshare) with being a monopoly (exclusive control of supply). Being popular in those markets is likely because they do not monetize it directly.
Google is good at building things 90% as good as they could be. For Gmail that 90% was leaps and bounds better than the web mail alternatives of 2004 which included…SquirrelMail.
Does Google care that you're switching to Hey or Safari or whatever has replaced Google Sheets? No. Are they going to buckle down at finish the last 10% of all of these products? No. Is that an opportunity for all of us reading this story? Yes.
One way to think of Google's products as the equivalent of Microsoft Write — or Apple's iWork. Google's platform is not Windows or Mac OS or iOS: it is the Internet. Google's products come free in the shrink-wrapped box when you drive to Egghead Software pick a copy of "Internet" up off the shelf.
Oh thank you for that trip down memory lane! Ran my own SquirrelMail servers for years...
It would be nice if there was a viable alternative to Google Maps. Apple Maps is apparently not too bad, but I'm using Android and Linux these days.
I agree with you that HN is a bubble which is what I meant by my comment. We need to do something to take it mainstream than patting ourselves here over and over again. Talk about how ways we can do that. I don't like google articles because we waste time giving them feedback rather than to all the cool open source projects that deserve it.
Other sites however incorporate osm (Facebook, Apple etc.) into their offerings.
I'd like if openstreetmap.org would be improved accordingly, but I myself don't do more than pointing at other volunteers.
I wish I could use it for more but it lacks a good app like Google or Apple Maps.
Thankfully there are solid alternatives in certain areas like fore example using iPhone instead of Android.
But for everything else I don't see a massive migration happening any time soon. Notion, Hey.com, DuckDuckGo are all niche products. My dad has Gmail and I can assure that's going to be the case for ever. He is never going to find out what Hey.com is. Even if he does he is not even going to consider it.
Google didn't blew a ten-year lead on anything.
The other thing I find Google to be good at is account/login security. A gaccount with 2fa is unlikely to be stolen by anything less than a targeted zeroday against the 2fa device; social engineering just doesn't work to the extent that there's a trope of people who have permanently lost access to their accounts because they changed phones, phone numbers, lost recovery codes, etc. Combine that with Domains and I think it's pretty unlikely to lose a domain name registered with them.
For consumer products I completely agree. I use DuckDuckGo as my default, but I still find myself hitting !g a lot to find what I'm looking for.
(I am a big fan of Play Music too but of course they killed it.)
Google feels like it's in a very awkward "You can't get there from here" position. I think they'd like to move more towards having a direct financial relationship (Google Pixel, YouTube's ad-free service, are good examples) with their customers but can't quite figure out how to get there. Pivoting a free product like Docs into a for-fee product often creates a ton of bad feelings for a company.
At some point Google seems to have realised that all they needed to do to grow, was just stuff more ads above the fold, and remove all non-Google content (i.e. when you search for travel, you get Google's OTA...when you search for finance news, you get Google's clickjacked articles, etc.). It is far easier to hit earnings that way (and btw, this was the intention...they rolled this out slowly so could they could control the numbers they reported).
In my personal opinion, Google also optimises for hiring bureaucrats. Something has gone wrong with hiring when you are hiring a bunch of "smart" people and your strategy is this weak. Either you are hiring a bunch of people you don't need or you are hiring a bunch of people with the wrong skills (in this case, it is probably both). Google jobs seem like a sinecure...lots of people busily doing nothing...just imo.
It is classic Innovator's Dilemma though (that book is amazing).
People on HN have said that Duck Duck Go is a for profit corporation that doesn't open source or independently validate their privacy claims.
Imagine if they answered "we expect Google to just completely abdicate their role in search."
Google right now has a few wins but most of their projects fall flat. AWS is crushing it ...
One example of a half forgotten project is something called Google Classrooms - for teachers and students.
It is missing so many basic features.
For example there is no way to automatically take attendance when students log in.
You can hack around it but for a project aimed at teachers it shouldn't be so painful.
While I am ranting: I am still thankful(/s) to Google for abandoning Google Hangouts integration with Youtube live streaming.
This forced me onto OBS full time and is actually a good thing.
EDIT: I speculate that this frequent failure of integrating between various Google properties must be because there is a strong silo effect by now at Google just like any other big corporation.
Then the question is why would schools use Google classroom at all then if they have their own MIS/SIS.
As I was teaching to adults I was puzzled on how to effectively use Google Classroom.
They never dropped 'don't be evil', it's at the end of their code of conduct:
- Canceling accounts, leaving people with the "Post it to HN and pray" customer support option.
- Focusing more on growth than long-term support. See the original article for examples of this.
- Taking their originally fast, svelte, and compliant web browser and injecting more and more features that are virtually required by Google domains, memory/CPU bloat, and privacy hostile tracking/telemetry features.
- People don't trust in any Google product which didn't exist 10 years ago, for fear that it's going to be canceled.
People are noticing. The migration is slow (largely due to the smartphone duopoly), but it's happening.
For them, the reasons are more about manipulating search results to control public opinion.
For me, it's things like hiding organic search queries from Google analytics and saying they broke it for "privacy reasons". Even though I can still see search queries for paid traffic. And the terrible quality of search results now. Oh, and the completely selective enforcement of rules (looking at you "unfair advantage" policy).
Most places I’ve worked switch cloud office suites every few years. Quip seems to be the new hotness at the current job. Its documents feature is fine, and the spreadsheet is good enough 99% of the time.
My very disconnected from technology father uses Duck-Duck-Go now because of that. (subsequently, he 'dropped using facebook' because they track you across the web. His solution to beat their tracking is to use DDG to look up facebook.com and log-in through the link it presents. Not sure of the logic there.)
I use DDG as default search on my phone and it's measurably worse than google for the majority of searches I do and there are absolutely ads on ddg. I inevitably switch for at least half of my searches.
So they pivoted to Fuchsia OS. A new OS to provide seamless experience across several devices (in home or in vehicle while commuting. Some of the resource can be living in cloud). Its a sort of networked OS. Streaming music to your Google Home, let me fetch that music form the Fuchsia Desktop's cache and stream it to Google Home, rather than fetching it all the way from Cloud.
With out applications, OS is not much of use. Here comes Flutter. Let the developers make apps for Android and iOS in Flutter (currently over 50k apps on Google Play store) and have them run the same app on Fuchsia OS. I believe it will take probably another year or two for Google to bring in Fuchsia to Pixelbook. Let's hope so! I would like an OS as open as Linux, with macOS like user experience.
Microsoft completely lapped the industry on this with VS Code. It has a mode where it runs the editor backend the cloud, and the frontend in a browser.
Edit: I thought I just read it just got to 53% market share. It was at 18% and growing fast in 2018, so it’s plausible they have majority market share now: https://triplebyte.com/blog/editor-report-the-rise-of-visual...
You mean like X? Which was created in 1984 and at the canonical version (11) in 1987?
That said, I've been very excited for Fuchsia for a long time.
Google desperately iterates on multiple side-projects to find an additional revenue stream comparable to ads, that's all. Whenever the new toy can't deliver enough it gets nixed, we all know the practice.
I believe they know how vulnerable they are. An unexpected virus may shutter their ads business, this quarter results may be first of a kind in their history. They don't have the iron grip on marketplace on Android as tight as Apple. They know that cloud business will most likely be a Coke vs Pepsi market. I believe their monopoly on browser market feeds the status quo in ads, but what if Edge steals enough market share and comes default with ad blocking? What if the new the new Apple chip shifts desktops and laptops to Apple more and they need to seek permission of a hostile Safari to show ads?
Ads, their main source of income, is not something the end user wants. That's Google's problem.
Oh my god is it fast and snappy.
GChat within GMail kept me in the browser, but they ruined it. Now I use the standalone Chat "app", which is some webframe crap, but hey, corporate standard.
Big Sur is like iPadOS and I always use native apps on iPadOS/iOS.
Can't imagine what a truly native Figma, Slack, JIRA would be like.
I used to evangelize Macs with my friends and family, since the mid 2000s (before the iPhone revolution) and it served me and the people I pushed it to well. At least until a few years ago with the whole new MBP fiasco with the touchbar and butterfly keyboard and no ports and a minimum price in the mid 2000s. But it’s hardware and people can continue using what they already own for the most part till Apple fixed a lot of those issues.
But with Google I have been burnt. A lot. I got my family on Picasa to share photos, and Google stopped supporting it. Personally, Google Reader always stings. And whatever google did with GChat and Hangouts, which I pushed on all my friends, was embarrassing.
At least I gave up on recommending Google products before Allo and Duo. My friends who did that turn red when they are mentioned to this day.
And then there’s GSuite. A clients company switched wholesale on my recommendation right at the beginning. They’ve been using it for almost its entire existence (right from the days when it was Google Apps? and the first 10 users were free). They’ve been spending a ton of money on it for so long, but they couldn’t get a Google rep to offer them a discount on 5 accounts (basically they wanted tiered access and did not want to bring everyone onto the most expensive plans because a few users were not full time employees and using it for very basic purposes). It was a matter of a few hundred dollars a year, but between the fact that they could hardly get a rep to talk to them, and when they did the reps had absolutely no flexibility, MS reps swooped in, offered tiered access, discounts, and a full time rep and within a couple of months they were a complete O365 shop.
They still miss their email search, but overall it’s been completely worth it.
It’s still mind boggling to me how Google’s managed to screw this up.
That's a clear mission?
Whenever I have to set up a new machine with dev. environment, I get a impending sense of doom. I get the "I really, really don't want to be doing this" feeling.
The fact that you can open up your browser, and start coding in just mere seconds, is just an incredible feeling.
In February I had to set up an older laptop with Python - I did this via Conda, which is usually a pretty smooth process. But I ended up spending 3 hours tracking down some persistent and conflicting DLL errors, which made numpy crash. Turns out some other applications on the computer caused this error.
Maybe at one point edit distance questions were useful in identifying the 2% of CS grads that actually paid attention in class, but now it just produces code bots.
Google gamified the interview, and in the process, became beholden and captured by its own madness.
I am planning on a Chrome port too (though, I would always recommend Firefox over chrome).
[1] https://addons.mozilla.org/en-US/firefox/addon/ddg-stats/
My family can use office for free now, on the web. We do that. https://www.office.com/
Most of my family uses facebook.
We all use maps, youtube, google search, gmail (not me, although I have an account).
The result is you get things that Just work (and nothing else). While Apple gets you things that Just works.
I don't see real vision in their products those days. None of them have real vision (Apple is too design centric and afraid to try new things, Google lacks creativity).
https://corporatefinanceinstitute.com/resources/knowledge/fi...
The mature phase can last a long time so long as they keep buying the competition or use their position to shut others out. Or they can screw up and start to lose their grip to another company or group of companies that slice off their market share one service at a time.
In any case, Google was never actually trying to help the world, their marketing was extremely good though. Hopefully the advertising economy collapses as people realize the ads don't work and we have to find a model (such as public funding of essential services) that actually works.
You're forgetting that Google does not optimize for power users like yourself. Instead, they are just interested in adding the most amount of people into their ecosystem. Free, easy-to-use, and familiar products like Docs and Sheets will no doubt garner the most amount of users.
May be those product should not have been built with Javascript in the first place?
I remember when Chrome OS was launched, people like the blog post author were all over it. It was the future!. And I was surprised he was an Apple user. I thought Apple users cared way more, and way beyond some high level abstraction convenience at the expense of quality.
I have been working with dozens if not hundreds of companies, and none of them use Google Sheet for anything serious. It is on Excel, and if it is on the web the trend is now Excel 365.
If you demand quality, there isn't even a single App built with Web Technology that is A Class. This may change when WASM is a thing. But for now there is simply no replacement.
Lots of educations were initially switching to ChromeOS and Google. They later switched back to iPad. Why is that? There is something about Google and ChromeOS's quality that is not up to standard. And the users knows it, they just couldn't explain it. But it was crap, at least compare it to their iPad. And it has performance hit on its user. Because they were not satisfied.
This isn't to say ChromeOS cant be Good. But Google, generally speaking has absolutely no taste on quality. They are even worst than Microsoft. In Microsoft you could still see a glimpse of product person fighting with ( sorry HN ) idiotic geeks solution and then came out with a compromise. And MS Product person isn't anywhere as good as Apple's in the first place. But you see ZERO User product design in Google. It is as if a product is designed by geeks, built by geeks, marketed by geeks, and feed into their own echo chamber how great it is.
And Android now is no different to Windows in the 90s.
I never took a serious look into Google's financial, but I am surprised they are a trillion dollar company while Apple is only worst 50% more.
Not all comparisons are equal there. Like youtube vs twitch? Talking about livestreaming? replays? I don't go to twitch to look up peoples vlogs, how to's, etc. Apples / oranges even though you can livestream on both.
Gmail clogged? Unsubscribe to some stuff or adjust your filters. I've had my gmail account since gmail became available and I have no issues keeping a clean inbox. Spam folder is massive, but I guess its doing its job.
I get what you're saying.. But thats how the industry works. Giants can't move as quick when they have billions of users that rely on 100% uptime and backwards compatibility. You can't upend your stuff all the time. Startups are scrappy and can do crazy stuff. But notice how many crazy things don't last.
What if instead of monetizing via ads, they had gone with premium accounts with personal search history and enterprise search products? That would have forced them to innovate on their core expertise and kept them empathetic to the end user. Right now, all they care is about usage stats.
Also Google never had a good design ethic right from the beginning. Early products like Chat, Groups were badly designed and very inconsistent. They cared more about scale and performance at that point.
The Google we see today is probably because of those early decisions made on the backs of runaway ad revenue. I hope the management has a change of heart, because I can see other companies chipping away at Google otherwise.
Chrome OS has a tremendous lag on windows and Mac.
It's really hard to innovate once you start to be compared to a established brand. Go ask Bing.
Unless duck duck go becomes larger than Google, they never blew any lead, only were defeated in places opponents were stronger.
What? Name me a company to make a comeback on the R&D-is-dead-slowly-killing-bussines front?[1]. Clearly Google (and Intel) are on the IBM train now, with only a lack of anti-trust possibly keeping them barely sentient in a few years. [I say "sentient" because they could continue to rent-seek into their feeding tube way after.]
And clearly this person is letting their investment guide their thinking rather than vice-versa. You almost get it, just a bit more!
[1]: Don't say MS, yet, they have embraced tons of web-era trappings and culture, but are they actually pushing the envelope or still assimilating?
The reason the products listed by the author have rough corners is that those products don't contribute much to the bottom line.
Google is an advertising company that happens to use technology. The problem is that too many people view it as a technology company that happens to be into advertising.
As browsers adopt ad-blockers by default, Chrome will be the lone holdout. As smaller companies and startups realize that you can "monetize" products by charging a price and adopting stringent privacy policies, Google will be stuck with its "free" business model.
Nothing Google will try to do in the years ahead will change the basic equation.
So ads it is, and ads it will likely be.
With that said, Google doesn't have to a bad actor to survive with regards to advertisements, as it is relatively safe revenue stream for the foreseeable future.
If Google splits up their various products into separate companies forced to survive on their own without Google's monopoly money to fall back on, we might actually see some quality products and services out of Google for the first time in a long, long time.
Of course, the leadership will have to pull their heads out of their gilded asses for something like that to ever happen.
The sitemap.xml API is deliberately broken for 1 1/2 years by now. The response does no longer deliver an indexed value back other than 0 or a frozen number form years ago. After I found out about it a few months later there was a tweet and blogpost about it.
The documentation was never updated ... https://developers.google.com/webmaster-tools/search-console...
My guess, there is no one responsible anymore, hey it just is a 200k people company ...
I did a small layman's demo here recently[1].
[1]https://medium.com/@muddi900/use-google-sheets-as-a-database...
I lived near google for many years and knew many employees and this drives them crazy. In order to have innovation and support for a particular product, google allows engineers to do what they want until nobody wants to touch the bloated pos and everyone walks away.
Gmail has thousands of hidden functions. To get gmail built they allowed each engineer to add what they wanted...and most of it was for them personally. Remember the gmail2 thteat from a number of years ago? They couldn't figure out how to force every user into a new platform.
I've been using DDG as my primary search for a while, because Google Search has been returning increasingly bad results already for quite some months.
For the past couple days I've tried Google's Search again, and, oh wow!, it is hilariously bad now, just laughable! It now entirely ignores search terms, and the AI and ad-based results work against me, not for me.
Google didn't blow a ten year lead, they blew a 20 year lead. AltaVista was better than this.
For similar reasons I've started data hoarding again. When I find an interesting video or podcast I tend to mirror and stash it on a NAS. Things disappear from the cloud quite regularly.
I just can't believe such smart people could believe that is good branding.
What exactly were the brand names they rejected to go with DuckDuckGo?
Sounds like your crystal ball malfunctioned on that forecast. I'll recalibrate it for you but will forecast it for this decade:
In 2020, I predict that by 2030, Fuchsia OS would be one of the most popular desktop and mobile OSes in the world and will replace Chrome OS and Android. It was fast, lightweight, and $0.
There you go. That makes much more sense according to my crystal ball.
Hell, I think the only demographic who would have switched all their workflow tools to these would be people who live in Silicon Valley, just helping each other out.
Google Docs addresses a slightly different use case than Notion. Notion is one document for a lot of people, owned by the organization. Google Docs are docs owned by many people, often duplicated. Notion is much better for building documentation and for storing institutional knowledge.
We still use Google docs for things that we don't need to share widely and don't need to be referenceable to a large number of people.
I talk to developer friends in my circles and I’m pretty sure I’m on a crazy list for running safari, but I really do think it’s the best Mac browser. Chrome is just an absolute hog and until there’s some Camino-like renaissance for Firefox/Mozilla on Mac it’s not going to work for me.
Keeps things separate and tidy, and I keep Chrome closed as much as I need it to be closed.
I really like this setup where my computer is just a thin client to my infrastructure. In the case of ChromeOS, this is all a closed/proprietary environment managed by Google, but nothing prevents challengers from implementing this setup based on open standards and user freedom.
Having to look these things up all the time really sucks.
I saw its value as more of a dedicated device for people who do limited things on their laptop (e.g. sales team using only a handful of web apps), and even in that niche it had to compete with iPads, etc.
* Chrome --> Firefox
* Google search --> DuckDuckGo
These are in pipeline:
* YouTube --> Newpipe (which is YouTube minus ads and tracking)
* Drive --> Mega.nz
* Gmail --> Protonmail
* Playstore --> F-droid (whenever possible)
At the same time, I have been using Google's Photos and Podcasts a tad more lately. Need to find good alternatives to these.
When the people you pay start threatening to walk out because they don't like what you are working on you know you have a systemic problem.
No incentive to do the boring work of maintaining and improving existing products.
Lots of incentive to create new things -- even if they overlap functionality of existing things -- which then must be phased out to make room for the awkward new things. Even if everyone preferred the old things.
Also, on Chromebooks having Microsoft Office 365 available as web apps provides higher level tools when you need them.
I personally feel it's the opposite. I think management, and Google's internal incentives, lead to a lot of their issues.
As one obvious example, the leveling system is totally flawed and creates incentives for their greatest issues, such as releasing many competing projects only to deprecate/ abandon all of them.
That's on management, not the engineers who are explicitly being told "To get a promotion we need you to do this type of work, we don't really care what happens after that".
A little more control for engineers might mean that passion projects can be taken further, can go in directions that management maybe can't see the immediate "promotable" value from. You wouldn't be incentivized to compete as much, but maybe to collaborate - because you wouldn't need to lead a project to get a promotion, just add value and do good work.
If you look at Google's earlier years I think this is evidence. They used to feel a lot more moonshotty, a lot less managery, and perhaps a bit more culty due to the engineering driven culture. There were flops, but it didn't feel quite as ridiculous.
Just my observations though, as an outsider with some colleagues there.
I'm most likely gonna start switching out too.
AI was (and continues to be) the biggest threat to their success in search so they invested heavily in that (it was called ML back then).
Clearly they are still doing well even with subpar cloud software, so this has proven out.
Repeat that for Google.
Occam's Razor would say that what happened is that they couldn't figure out how to make much money from these tools, and therefore directed fewer resources to them :(
Google is about solving tough/new engineering problems;
Microsoft is about building software;
Apple is about the consumer;
Facebook is about your attention span;
Amazon is about your wallet.
I thought that summed up their personalities pretty well so thought I’d share.
Amazon's not about your wallet. They're frequently more expensive than other sites; they're about convenience and lock-in. If you need a Sprocket, you type sprocket into the search bar, click buy on the Amazon button, and you're done. The result will probably be a pretty good sprocket for an unobjectionable price. You don't need to worry about little details like who sold it to you or whether it's likely to show up functional. It'll probably work, and if it doesn't, you can return it. No need to do research, no need to drive to a store.
Facebook doesn't care about your attention; it just needs your eyes. That sounds like the same thing, but it's very different. If you're just scrolling through without really reading anything, that's absolutely fine with Facebook so long as you keep doing it.
Microsoft is about trying to extract more value from their business customers.
Okay, but we don't want Google as a monopoly... or do we?
Breaking up the monopoly means throwing away the ten-year lead.
Google Wallet/Pay/Android Pay could have become Stripe, Venmo. Google Hangouts/Meet/Chat could have become Zoom, Slack, Teams, iMessage, etc. Google Finance could have become Robinhood, Mint.
What happened was they were printing money on the cloud software they already had. Classic innovators dilemma.
youtube remains un-crossed, but it will be replaced by better offerings in core categories: vloggers, how-to / structured / lego, and music / covers
love that this person is privacy-conscious but is making 'purchase' decisions based on the fact that the products just suck now
For streaming it already has tough competition by twitch. If twitch manages to improve their stream archive and then take their user base into YouTube's core domain YT might see plausible competition.
I'd like for my computer to be more than a toy.
Initially, I thought this is because Google targets only big business customers, competing with Microsoft 365. Other product innovations do not scare them, they still offer a package with mail, video conferencing, docs, sheets, drive, etc' etc'. Great for big business collaboration tools. They just don't care for things like Notion or HEY. It's not their target and they don't make money from it.
But then I thought, this is an example targeted against Microsoft with a similar offering. What about Google Cloud? What about Android? They are both innovative. What happened there?
Then I saw it. Google consistently follows the market preventing its competitors from achieving market control. And in Google's case, "the market" is Amazon, Microsoft, Apple, and Facebook.
We'll start with Microsoft since they were the first. And beating them down took place ~10 years ago, that's why it seems like the tech from back then never progressed much. Because the hit already strike.
Microsoft dominated the corporate world with its mail software Outlook, and with its Office suite, Word, Excel, etc'. Google is native to the web and they leveraged their position to slowly hit Microsoft in this spot. Gmail first, then Google Drive, and then Chrome to kill IE as a final strike. And it was successful.
Amazon got big into the tech business through AWS. Google went out to a fight through Google Cloud. Not only the offering is cheaper, it also provided technologies you can't explain any other way than just to hit AWS. Kubernetes as an open platform is against any business textbook to lock in customers. But it will allow for an easy way out of AWS in the long run, preferably to GCP but it can be any other cloud provider that provides Kubernetes service as well. It is strategically more of a hit to the front runner, Amazon, then a benefit to GCP.
These priorities order of first hit the front runner, then everything else is also seen with the Apple case. Android came after the iPhone. It has a much larger market share, and yet, it generates far less revenue to Google then the iPhone is to Apple. That's because the main goal is to prevent Apple from winning the market. And in that, it is successful.
Google Buzz. Ouch. Google Plus. Double ouch. Google spent so much effort into hitting Facebook as hard as they can. They were not successful here, but from the history of things it is obvious how Google try to hit Facebook. They did not try to create a new social platform, no. Otherwise they would come up with something that is not.. well, exactly like Facebook.
Google home initially released at 2016. Amazon Alexa in 2014.
I have so many more examples that comes to mind as I write, but the point is already clear.
On a final note, I'll say, Google is not only trying to bend down competitors. Google Glass is one new product market they tried to create. The self-driving cars initiative is another example the comes to mind. They do innovate.
They just have so much money, blocking out other big tech companies is a strategy they are not willing to give up. And when this is the strategy, well, Google sheets already took a huge chunk from Microsoft, what more does it need?
I'm afraid your comment breaks the HN guideline against insinuation of astroturfing/shilling/etc. without evidence. It's extremely common (well over 99% of these cases) for people to see something they find incongruent, massively overinterpret it, and jump into the internet to accuse others. We don't allow that here, because it poisons discussion and community. That doesn't mean real astroturfing doesn't exist (I blasted someone for it yesterday [1]). It means that we have to have something objective to go on—and if you have that, you should be letting us know at hn@ycombinator.com so we can investigate.
Plenty of past explanation at https://hn.algolia.com/?sort=byDate&dateRange=all&type=comme... for anyone who wants it. Here's me saying the same thing 5 years ago: https://news.ycombinator.com/item?id=9986042.
https://news.ycombinator.com/newsguidelines.html
[1] https://news.ycombinator.com/item?id=23619453, https://news.ycombinator.com/item?id=23619595
> I started using HEY last week
refreshing to see a person who 's not suggestable and easily swayed by fads