Apple users will get this natively without having to acquire 1Password. If you’ve bought into the Apple ecosystem and don’t have needs outside of it (Windows, Linux), you can eliminate the need for a separate password manager. Similar to how iCloud Files is moving towards (but likely won’t meet, while not needing to) Dropbox parity.
This is making a friendly version of Yubikeys (using Apple devices) and password vaults for Apple users.