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All the cynical comments about Apple's ecosystem motivation certainly apply, but there's one much more mundane reason: UX.

The best PWA still feels vastly worse than native versions (my reference is Twitter) and for Apple that's a huge factor, which I respect a lot.

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I'd also add reducing friction. It seems the goal here is to reduce the amount of time it takes to get the user to the exact functionality they need in the shortest amount of time with a user experience that makes it feel seamless.

A QR code is exactly the same thing. If you wanna talk NFC... how many people do you think are gonna buy apple's proprietary NFC broadcaster? either way though apple could use the same API to call a public website instead of a private call to a handicapped app.

They're still downloading MBs of data. Not sure how big most websites are these days but I would surprised if most app clips don't go right up to that 10MB limit.

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