collegeotr.com seems right on. ivygate.com is similar too -- the big thing these people need to work on is distribution strategy. Gawker had a great one - write trash about other media companies (NYT, Conde Nast, etc) because the reporters at those companies are self important and always wrote back. It became an endless loop and drove tons of traffic to Gawker. History of it is here:

http://www.nplusonemag.com/?q=gawker-2002-2007

(n+1 magazine, great article)