If you put a title "may rewrite chemistry books" on top of an article about "a new paper worth reading", you're doing it wrong. Classical click-bait at best, fake news at worst.
After passing a constitutional amendment, would it not be misleading to declare "The US rewrites the constitution" ?
If a 2nd edition of a novel includes a new preface, it would be misleading to advertise the book as "re-written".
You see it as "sexy sounding", I see it as intentionally misleading about the significance of the result.