This situation appears to me to be corporations freely associating and/or choosing to do business, or not to do business, with other corporations. No government coercion involved in either forcing or blocking this behavior.
In other words, the libertarian ideal of the future.
I don't see the problem. The fact that this behavior isn't universally celebrated is an example of why libertarianism fails in the real world. It doesn't even get the trivial cases.
edit: a word