There's nothing wrong with taking an idea and trying to do it better.
Uber and Lyft are very similar, but at least they could be differentiated. Lyft had tips at the start. The apps, sites, UX, colour scheme, etc... were still noticeably different despite offering the same product.
Also it's a little different when you work at one company, leave, and then a year later you copy their same product with little change and 0 attempt to establish your own brand.
In some ways it is similar to SlideBelt and how MissionBelt essentially stole their product. Except in that case I believe it was a family relation and not a professional relation.
In this case, we have businesses asking for money. What if the founders decide they like one of the bids? They could hide/remove the bid and then steal the business idea and use their connections, which the struggling business likely doesn't have, to steal the idea.
Would you really trust these people?
Not really sure what you propose they do about it?
Just because something is define in law does not make it right or wrong. All we can really do is inform people and let them decide for themselves.
Your personal bias may be clouding your judgement.
I think it's a worthwhile data point that the creators of Mainvest couldn't be bothered to come up with a different layout for their landing page and took it verbatim from their former employer.
It helps me make the decision of using their investment platform or not. Where else did they take shortcuts?
You may be right there. I was pretty miserable when I worked for SS and see most things from that period in a negative light. I don't mean to sound adversarial, but what would it be saying about me?
I think my issue here is that is feels more like a direct steal of a business idea and less like competition. I don't see any changes, differences, innovation, or rebranding.
It's a fine line, and everyone sees the line differently. For example, an outsider stealing a business idea is better in my mind. They could have very well been working on the same idea concurrently like Leibniz and Newton. They will also have a different perspective and take on the situation. When a previous employee steals an idea without improvement, it doesn't sit well with me.
I think I'd be fine with it even if they just shifted focus. As a direct improvement on SS they could say they are focusing on transparency and security, pushing users towards 2FA and secure practices while being open with some of the risks involved. They could focus on local small businesses within X km or maybe some new attempt to quantify risk and match investors to businesses based on risk profiles. They did none of that. They took the exact same "Main Street" motif and just changed the color. Competition is good, but cookie cutter companies like this with no innovation only hurt each other. And then when these companies fail, everyone that that pulled in to invest and the small businesses involved suffer.
And there isn’t any such thing as cookie cutter companies, at least not successful ones. When you start second you need to do something important better, or you can never catch up.
Apple is famous for being second to market with the same idea, but with a lot more thought and polish put into how it works.