> Advertising is one of the first things companies cut during a downturn. Their revenues are down and they need to shave some costs.

Ok but did they cut advertising across the board or just Facebook?

You can’t have you’re cake and eat it too, either Facebook advertising was effective and they are harming their own business by cutting Facebook advertising (Suggesting there is more than money involved in the decision), or Facebook advertising is a waste of money in which case they won’t just quietly turn it back on as you claim.