The new dot com bubble is here: it’s called online advertising https://thecorrespondent.com/100/the-new-dot-com-bubble-is-h...
eBay stopped online advertising and the traffic changed from paid links to unpaid links.
>The experiment continued for another eight weeks. What was the effect of pulling the ads? Almost none. For every dollar eBay spent on search advertising, they lost roughly 63 cents
It turns out that brand keyword advertising metrics are misleading, especially for established brands. Boycott gives opportunity for Unilever take a pause and run the experiment.