I remember a time when all my friends were on Facebook. Being able to connect in a concrete way with people that lived far far away seemed magical. Facebook was that scrappy SV upstart that wanted to change the world and provided an ads free experience focused almost completely on people. It seems like a hazy memory, but I do remember liking it and imagining it as an agent of good in the general scheme of things. Very different from the toxic wasteland it is today.