1. Where is the company incorporated? This is a critical piece of information when choosing a VPN provider, and I cannot find it anywhere on your website. It should be front, and centre.
In Germany the law says you need an "Impressum" page added to your website, with your company information on it. While I do not live in Germany, I made a point of adding that page to every website I put online[1].
2. The website does not work with JS disabled. If you tell me you sell security, or privacy, and your website does not work with JS disabled, I will likely walk away.
3. In general, I tend to trust a company more if they open source their code, and if they run their business in the open. Mullvad[2], and Confirmed VPN[3] come to mind.
I would also recommend that you read, and try to meet the criteria set by the PrivacyTools folks[4], as a lot of your target audience will come from them, and trust their choices.
EDIT: Found the incorporation information in the FAQ after navigating a bit[5]. That is on me, my sincere apologies.
[1] https://i.cpimg.sh/jEtNeUSR4TEd.png