The iPad is a computer that, as far as my mom is concerned, you never have to boot, don't have to think about the operating system on, don't require peripherals for, can stick in your purse, can tap 3-4 times to get install any of 10's of thousands of applications, can tap 3-4 times to install any of thousands of movies and TV shows on, and costs half of what a cheap laptop cost only recently.
Can you inform me of the obvious potential of "Color" that I'm missing? Because I also seriously don't get it. And: I like Instagram. But I don't think it's the future or anything.
(Yes. They would have dodged this Daring Fireball post if Adam Lisagor had done a video for them.)