Classes are only a fraction of the in-person university experience in the USA today. Schools are priced accordingly and they heavily invest in and compete on non-classroom factors. This includes facilities, support services, activities, athletics. Then there is just the socialization, dorm experience, meeting people, parties, on and on.
So it would be a totally reasonable and logical next step in history for schools to say, "Hey, we believe that a lot of the value we offer is the in-person experience. So we will offer remote classes for a lower cost, to many more online-education students." Like Ga Tech's masters program.
But, with COVID, the universities have backed themselves into a corner because they should probably make the next year remote, but they made all these expensive on-campus investments and to stay afloat they need the ridiculously high tuition money (including from out-of-state and international students as mentioned). So all of a sudden, they can't afford to admit that remote learning is a much less valuable product.
(One thing I am ignoring is the real difficulties and cost from professors to teach large remote classes in an actually effective way. I'm sure administrators will ignore it too.)