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Do we really need a new post every time another company throws their hat into this? It feels like the 5th time this week seeing another "[brand] joins Facebook boycott" post and all the comments are always the same.

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Why not?

Because after the first or second time, there's really no more discussion to be had. This is the reason why mods also remove reposts. Is there anything special about specifically Coca-Cola pulling out that makes the story different than the last ones?

Coca-Cola is widely admired for its marketing prowess. If they make a marketing decision, like pulling ads from Facebook, that’s something that a lot of other marketers will be noticing.

Maybe, though I suspect most of these boycotts are temporary and will likely revert quietly - or that they had almost zero ad spend on Facebook anyway.

The pricing of Facebook Ads isn't changing, so it's unclear if there's any impact.

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