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Little-known fact that shows just how enlightened ORA is: you can go to https://members.oreilly.com/account/benefits, and buy any ebook upgrade from a physical book for $4.99.

They don't even check--they just take your word for it.

I just hope people don't abuse it, but, as Tim says, they'd rather have 100K books floating around and 10K books sold, than just 10K books sold. Can't help but improve their visibility and overall sales.

Good folks.

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The ebook revenue is nearly 100% profit; the marginal cost of selling ebooks has got to be near zero. So if more people buy ebook "upgrades" by falsely claiming they bought the book, that's better for O'Reilly than making them prove it.

Are you kidding? Once more ppl get to know about the $5 books, OR will have to start verifying ownership or take a huge hit on sales.

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