If you can only subtract light the contrast of what you're viewing against the background will always be poor, almost by definition. Also doesn't handle color.
The intensity of light is quite high outside, could an LCD not darken it enough to have sufficient contrast if you were OK with it only working outside?
The best example of transparent display I've seen in production is:https://glas.johnsoncontrols.com/
But the material on that seems darker and I believe they use an edge light to provide higher contrast.
I think the distance from the eye, as well, would be difficult if you aren't doing some type of projection, like what is used in the the article.
Anyways any LCD can be a transparent LCD if you peel off backlight layers if you want to experiment with. Search for “DIY transparent LCD” or “LCD side panel casemod”