What browser & OS are you using? When you say "never show", a cookie should be placed in your browser called "swoopshow" (like this one http://drod.io/272U3B1v200k2z1a1v0u ). Could you check to see if you have the cookie? I'm wondering if the cookie's not being placed correctly, or if it's being placed but not read correctly. FYI it does work for me on Firefox & Mac OS 10.6.