Instant coffee isn't even that bad. And that Korean whipped coffee has been making the social media rounds, it doesn't take much in resources or gadgets to make.

I wonder if it's maybe a cultural thing. Where I grew up in the United States it would be almost unheard of not to own a coffee pot. But I've also worked with people (from parts of Asia, in particular) where they didn't know how to operate a drip coffee maker and only kept instant around, despite how much coffee they would drink every day.