When a recession happen the first to go is marketing.
As a test, you would need to control other variables, the present economic uncertainty basically rendered that impossible.
It's just the CEOs finding a convenient excuse to cut costs.
As a test, you would need to control other variables, the present economic uncertainty basically rendered that impossible.
It's just the CEOs finding a convenient excuse to cut costs.
Overall it means increased brand exposure for less money.
As a marketer, I have found the opposite to be true for some industries. For example, during 2007/2008 my digital marketing agency saw a big surge in business from companies who saw marketing as a way to grow lagging demand.
Facebook Mission: "Give people the power to build community and bring the world closer together."
Please update the mission statement