Prices are going up because there is no competition. All these services have different selections of content, and paradoxically the more of them there are, the smaller the slice each one gets, and the more services you need to subscribe to in order to have a well rounded selection. If you are fine with the old model, where the station picks your programming for you, then this model is an on demand continuation of that, but if you would like a model like in music streaming where all services carry mostly the same content but provide a different UX, you are out of luck.
I’m currently subscribed to four streaming services, and disney hasn’t even launched in my area. It is too much. I’m going to get rid of a few, and just start pirating content again. There are many shows and movies I can’t get on any streaming service anyway, but the pirate bay carries them all in bluray quality.