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I don't think people like email lists. I certainly don't. I don't know how I end up on them, but as soon as the first email comes in, I unsubscribe.

You might consider a Discord server. Users can chat with each other, and you can post announcements.

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You’d be surprised, then. I often manage or have access to tech companies’ contact lists and they are very very large. (I’m referring to legitimate opt-ins.)

Email is a terrific one-to-many communication tool for companies that have something useful to say and for people who want to hear it.

And I'd just add that many of us get a ton of email. (For one thing, in the before times, I went to a lot of events including in the capacity of media.) Every now and then I'll go on a bit of an unsubscribe jag for companies I was never that interested in in the first place and literally never open. But, by and large, the emails that I end up just skimming past aren't a big deal and every now and then something actually catches my eye.

This isn’t true. Many people like being subscribed to content they actually want. I know I do! If I’m on the list, email me.

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