Really it’s not because it’s a sequence of glyphs first and foremost. It can be mapped to a number though.
(I should have probably used 32 octets so that it fits neatly in 256 bits)
The "mapping" you may be referring to is happening outside and subject to how your brain /your browser interpret it. (How do you know that when I posted the comment, that I didn't supply the raw bits of the number?! ;-))
Anyway, it was just a joke for low level-programmers I guess. Have a good day ;-)