Complaining about for-profit institutions pursuing profit is, at best, a category error, and has nothing to do with our ability to shape the world except a childish inability to separate an organization represented by people from actual people.

It's like making a pool in your backyard and complaining it's a bad place to jog. That's not what it's for. Private for-profit entities aren't for public policy, or for moral leadership. They're for taking money and giving you widgets. If there's a manner in which their doing so runs contrary to desired public policy, that's a government and regulatory issue. That they've managed to somehow convince you they're "people"/"sentient" adequately enough for you to criticize their moral stance is an astounding success of marketing and branding. Because it takes a lot of marketing to convince people that widget-making is anything other than widget-making, for good or for ill.