I think though this usage has fallen out of favor and at any rate was probably more common among poor critics, I think nowadays it is understood that quantity of output might be necessary for some creators to achieve their best work (by producing some that is not as great as their best)
on edit: so the word is sometimes sort of a snob-whistle, ooh prolific, well they're saying he's not that good then. But I doubt that is the way it is being used here.
Also, I think nobody would use it as their company name if that word was even remotely related to low quality:) http://www.prolific.com.tw/US/index.aspx
I just thought it was unlikely that anyone would consider the kind of snobbish attitude that I described as a deterrent to picking their name, or that they would even be necessarily familiar with it, as that would mean spending a lot of time reading somewhat antiquated literary theory.
but I guess I caused good people to waste their time, thereby.
So you agree that it's not an indication of quality, but claim that it's pejorative. Why?
> Morricone was more than prolific;
But he was prolific.
Wikipedia on Mozart:
Wolfgang Amadeus Mozart[a] (27 January 1756 – 5 December 1791), baptised as Johannes Chrysostomus Wolfgangus Theophilus Mozart,[b] was a prolific and influential composer of the Classical period.
British Library on Beethoven:
Ludwig van Beethoven was a very prolific composer, producing many symphonies, concertos, piano sonatas, violin sonatas, an opera, masses and several overtures.
NY Times on Bach:
If any measure of quality is applied to such a comparison, as it must be, Bach was one of the most prolific composers who ever lived; that meager output from Cöthen, for example, includes the “Brandenburg” Concertos, the orchestral suites, other concertos and the astounding solo works for violin and for cello.