The cultural movement is sometimes called "new age" and is associated with portions of the hippy movement of the 60s, particularly those that fetishized or otherwise adopted Hindu and Buddhist mysticism.

The energy she speaks of is somewhere between "ya know, like, energy" and this sort of thing: http://en.wikipedia.org/wiki/Energy_(esotericism).

Yeah, it sounds a bit crazy, but its a market. Having been around this kind of person a bit, I can tell you they'd drop money on air from somewhere pure. A hundred bucks or more is too high, but cut that to $20-$100 and you could at least pull off a decent lifestyle business in the right part of the country, especially with a personality like her's.

Judging by the landing page, she's not just an airhead. If she can get the message out and get online orders flowing, it could be a decent chunk of change per month.

It's not gonna be the next Twitter, but it would probably pay for itself in a few years if you paid for her and a couple of her friends to go on some air gathering expeditions.