I like my job. I don't want to go into the paper manufacturing business (or oil additives, or fracking chemicals, etc.).

Personal choice is what I have here. I am fighting with the tools I have at my disposal. It might make some feel better to say my personal choice is useless. Let's assume that's true. Given that I choose to think that even smallest person can make a difference. I also choose to think that it's cop out to say otherwise.