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I'm more interested in why TVs and monitors are considered separate markets. The difference between a TV and a monitor is software, and maybe a display port input for the highest resolutions or refresh rates. This large TV I use as a monitor is great, apart from lack of suspend and an annoying banner that pops up every time the resolution or audio inputs change. And much cheaper, assuming I could find a 43" 4k computer display at all in my region.

Spot on. I switched to a 40” 4k Phillips VA panel (BDM4065) a few years back and can’t imagine switching back to anything smaller. Quite cheap, too. Might not be suitable for colour-sensitive work but perfectly serviceable for VS Code and a browser.

Total PC 2019 255.7

Mobile Phone 2019 1,743.10

and is 4k, higher refresh rates, curved displays, ultra ultra wide, very very thin (comparying my new to old monitor, and less energy usage; not innovations?

My guess is that most desktop monitor buyers are very price sensitive and largely quality insensitive.

Smaller market?