I feel like they are playing themselves here. The NIMBYs only need to look at the company name and know they don't want that near their back yard.
I'd actually wager a significant portion of the population would correctly say Airbus, but for the wrong reasons - it's the only French aerospace company they can think of.
I did a straw poll among some friends and got a lot of "I don't know what that is. Do you mean the grape?"