If you're a photographer for example, storage gets filled up VERY VERY quickly. A wedding photographer may do 1000-6000 photos in a weekend, 40-100MB each; which is 40GB - 500GB per event, depending on your workflow.
Video even more so - whether it's an entertainment library, or high quality videos of family, let alone if you do it professionally or semi-pro.
Home labs for anything - virtualization, data science, ML, CI/CD, etc.
My current NAS has 8TB drives in it, but only because of the price curve. I would've preferred 12TB but 8TB is where the price/capacity/performance cusp seems right now.
For many, just keeping multiple HDDs around, even if they are slightly more expensive is the simpler option.
For my scratch disks I need at least 1TB locally (preferred 4+), and for my archive I need 16TB easy. I deal with everything from shape files, to GIS, to huge flat-file processing etc etc. I'm the guy who can take 10+ years of data and make business sense of it so storage is a constant headache/need.
To get ahead of someone telling me, "you're doing it wrong": no. No I am not. Just because you don't have the need doesn't mean there's not a market for it.
But anyone with a large video library could easily use up a ton of storage. I've filled up my external drive used for Plex, it's upgrade time for me and I'm going for a 4x8TB NAS and hopefully that'll keep me running for at least a few more years.
Storing high resolution (1080p/4K) videos is another big spacehog
You have to keep archival data in case the studio decides to comes back, not forgetting you have to keep revisions, the raw formats, the rendered formats, the render raws, audio raw, audio mixed.
Television Studio's and Broadcasting Companies all occupy lots storage too.
Sorry to disagree but your assumption that these are "enterprise-class" products is incorrect. There are lots of business needs that require large on-prem storage solutions without being an "enterprise-type" business.
Edit: downvotes? Really? I'd really love to see someone make a case against this.
Well, it literally says Enterprise Class SATA HDD on the drives.